At Pepsi Europe HQ in Dublin, I contributed to high-profile projects, including influencer packs for the launch of Pepsi Electric. Designed for a premium impact, these packs featured Pepsi's iconic electric blue with matte finishes, an iridescent Pepsi Globe, and LED lights illuminating the blue cola within—emphasizing Pepsi's bold visual identity. I also worked on media campaigns for the Champions League and Women's Champions League, as well as the Pepsi x EA Sports FC partnership. This collaboration offered customers a chance to win prizes with each promotional pack, including game consoles, EA FC copies, and exclusive in-game rewards, along with collectible special-edition kit designs for the game.
